When Lanvin meets Pittbull
This season’s runway show wasn’t rich in ohh’s and aah’s like it’s always expected by the designer Alber Elbaz. Maybe the pressure of having to design a collection for the mainstream giant H&M (with the last looks from the show being a déjà vu of that collection), but the truth is that the french house amazed everyone with the video for the Autumn/Winter 2011-2012 campaign.
In a room decorated with a baroque feeling, there is a presence of LBD’s, capes, ankle boots and hats, all of them with a pinch of austerity that was seen in the runway show, worn by Raquel Zimmerman and Karen Elson, creating a huge contrast with a song that no one ever thought that could be related to Lanvin - “I know you want me” by rapper PittBull. The models Lowell Tautchin e Milo Spijkers also appear, using the collection for men.
With photography by Steven Meisel, the video ends with Alber Elbaz dancing next to the male models. This unexpected (but cool) combination surprised us all and confirms one thing – he knows we want Lanvin!
Catarina Venâncio
